SHANE HEYWORTH
I help small to medium-sized businesses grow their revenue. Usually that's through a really good website built to convert.
Experience
User Experience Engineer
ShowZone
Feb 2022 - Present · 3 yrs 9 mos · United States
- • Built one of MLB The Show's leading gamer platforms through strategic UX and digital optimizations.
- • Increased revenue from $20K to $250K annually by refining website functionality and marketing strategies.
- • Leveraged insights from gaming community needs, making Showzone.GG the go-to site for MLB gamers.
Co-Owner
TeamGear.ca
Jan 2022 - Present · 3 yrs 10 mos · Hamilton, Ontario, Canada
- • Created a streamlined, profitable model for Ontario-based sublimation clothing, utilizing an untapped SEO strategy.
- • Attained 70% conversion rates by automating lead qualification, targeting qualified buyers in underserved niches.
- • Established TeamGear as a leading provider through high-ranking SEO tactics, increasing brand presence.
Tech Director
Slo-Pitch National Softball Inc.
Aug 2020 - Present · 5 yrs 3 mos · Canada
- • Innovated the digital strategy and membership framework for Canada's premier slo-pitch association.
- • Oversaw membership model change and the development of a rewards-based app, increasing player value while expanding revenue.
- • Directed scalable logistics, including an off-site score reporting system, ensuring accurate and timely tournament results.
Owner
Blacktie Collaborative
Mar 2014 - Present · 11 yrs 8 mos · Toronto, Canada Area
- • Transformed web development services into a robust revenue engine through high-impact digital projects.
- • Spearheaded major rebuilds, including Slo-Pitch National, helping clients reach up to $500K annual net profit.